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Why Use a Real Estate Photographer?

Top builders, realtors and designers know from expertise and experience, the answer to the question, "I have a phone or camera, why would I use a professional real estate photographer?" 


I have some key information below, and real statistics to back it up. 


Test me, try me - I promise it will make you money; I promise it will be worth it.


Realtor & MLS exterior with an iPhone 6

Realtor & MLS interior with an iPhone 6

Realtor & MLS Professional Exterior

Realtor & MLS Professional Interior

Really Important Info & Statistics to Consider

In a competetive market, you need every advantage


With no photograph, you have two (2) seconds to get a buyer's attention


With a photo, you have only twenty (20) seconds.  What does your photo say?


On higher end homes, professional DSLR photos are expected


First impressions matter.  Think "web appeal"


With a professional real estate photographer:

  • Across the pricing spectrum, on average, homes sell 30%-60% faster

  • These homes sell up to 39% closer to the listing price

  • Sharper images can increase sales, at or above listing price, by 31%

  • Homes photographed by a professional, garner 61% more online views



Back Away From the iPhone and Hire a Photographer


Look Sharp: Professional Listing Photos Sell For More Money


Hiring a Professional Photographer Versus Shooting Photos Yourself


Why you Might Need Professional Photos To Sell Your Home [Listing]

"Lots of real estate agents fall into the same trap. A good house will not sell itself without your assistance. Even in the best of markets, advertising your listings is essential. Your clients expect it and they’re paying you to do it right..."


"Your main objective is to “make them dream.” Jaw-dropping photos do that."

Market Leader (

"Because online searching and browsing is such a critical part of the home-buying process, it follows that a better-photographed home will sell faster because more people are enticed to visit the home and people know what they are getting before they even set foot in the home."

Redfin Real Estate News & Analysis

"There is art in good real estate photography.  Skill in color, composition, and lighting make your home the most appealing.  I use some some real processing horsepower to optimize an image, and add careful personal touches in the editing.  This catches eye-balls, brings real attention to your home, and solid leads to you and your company."

Caroline Merrill Real Estate Photography

"While curb appeal is your clients responsibility, web appeal is yours."

Market Leader (

"Across all price ranges, homes with professional photos sold faster."

Redfin Real Estate News & Analysis

"A professional real estate photographer has specific techniques and technology.  A photographer shoots a home from the perspective of marketing and selling for a realtor; For a builder or designer, it is to showcase your capability and bring you new leads."

Caroline Merrill Real Estate Photography

"For realtors, promoting your use of a professional real estate photographer, will draw customers and bolster seller impressions of you and your services."

Caroline Merrill Real Estate Photography

"Be a builder, be an agent, be a designer; your time is much more valuable driving your core business."

Caroline Merrill Real Estate Photography

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